I like this ad because...well, just look at it, the dress is made of an umbrella, how great is that. It is a very unique design and emphasizes the smallest details such as the strap across the shoulder which would be the strap that actually closes the umbrella. It suggests high fashion considering the model and her pose, the hair style and setting. The ad is suggesting the gum is the "wettest gum in the world", the attire gets that message across. The ad portrays a sort of "seriousness" about it, as opposed to other Orbitz ads.
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